Tips and Tools for Producing Direct Mail Campaigns
Need help getting started? We'll provide you with
the tools and techniques to get your mailer noticed! We support a variety of file formats for your layout and mailing list and offer the products and services needed for sucessful postcard marketing. Wonder if you qualify
for non-profit status for your mailings? Find out here!
Creating Your Postcard
Before submitting your materials to Avery Print and Mail Center, be sure to take a look at our guidelines for preparing your materials.
Scanning a Document
How
to scan an image for your document can be very confusing. So we put together
a quick tutorial on how to scan your image and what to look for when scanning.
We even offer visuals for what to look for in your scanned images.
Taking Digital Photos for Your Layout

What settings should I take my photo? What size should I make the image in
my document? How do I know if the quality will be good enough? Here's a reference
chart to answer many of your questions regarding taking a digital photograph.
Mailing Made Simple
To ensure a high deliverability rate, your mailer must follow USPS guidelines. From layout requirements to list format specifications, we supply you with all of the details needed to make your mailer work for you.
Exporting Your List to Acceptable List Formats
Whether you are using Microsoft Outlook, Excel or other programs, we provide you step-by-step instructions on exporting your contact list. Easy to follow instructions and visuals.
Understanding Different Postage Types
First Class, Bulk Rate and Non-Profit all have their advantages. Be sure to select the Postage Type that best fits your needs.
Design Terminologies
4 color process, PMS, Full Bleed... Many of the printing and mailing terms
can be very confusing. Get savvy on printing and mailing terminologies.
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