Direct Mail Learning Center and Resources

The Avery® Print and Mail Center hosts the Direct Mail Learning Center for our small business partners. Our direct mail resources can help you learn more about direct mail campaigning and strategies. We hope you take advantage of these opportunities to learn how direct mail can work for you. Let Avery help you grow your business.

Check out these Direct Mail tips from expert Jeffrey Dobkin:

• The 23 Best Lines In Marketing
  
  Like old friends, these lines are of great value to have at your side. This reoccurring arsenal of words is a center point in almost all of my campaigns.
• Marketing with Postcards
  
  By mailing postcards to each prospect or customer every three to eight weeks, your customers and prospects think of you when they need something, and pick up the phone and call you when they're ready to buy.
• The Most Valuable Postcard You Can Create
  
  Simple: it's a thank-you card. The first reason a thank-you card is so valuable is obvious - it makes the recipient feel good. This elevates you from the silent majority who never expressed their appreciation in a thank you card.
• Designing a Postcard That Sells
  
  For your direct mail to be successful, people have to read it.
  
• Advertising With Rack Cards
  
  Test rack cards as a promotional vehicle for your business. Chances are you will find them to be inexpensive sources of new prospects and customers for your business.
  
• Copywriting Tips
  
  What do I say on my mailing piece? This question is one that frequently causes concern among advertisers as they begin to prepare a mailing.
  
• Direct Mail ROI
  
  One of the nice things about direct mail advertising is that it is generally quite easy to measure how well it’s performing.
  
• Using Direct Mail Advertising to Generate Trade Show Attendance
  
  Attending a trade show represents a major investment for exhibitors. That’s why it’s very important to get the best results from your investment.
  
• Using Large Sized Postcards to Promote Real Estate and Mortgage Lending
  
  Realtors and mortgage lenders are among the largest users of direct mail advertising. If you study your own mailbox you’re likely to receive several mailings per week.